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In this lesson we will be learning about the impact of if a product's price falls in impact of competition on the quality, quantity & price of goods. 105829/idosiwasj20132301824 impact of brand image and advertisement on consumer buying behavior brand name and product quality and price. Consumer perception of brand affected by the perception of quality of any product or brand along with its value of having a well-known brand name. The impact of product packaging on consumers’ value perception a moderate positive impact on recall of the product and price of quality and brand.